Today’s interview is with ATBN favorite Andy Molinsky! He’s back!!!! And today we are celebrating his new book: Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence.
According to Andy Molinsky, an expert on behavior in the business world, there are five key challenges underlying our avoidance tendencies: authenticity, competence, resentment, likability, and morality. Does the new behavior you’re attempting feel authentic to you? Is it the right thing to do? Answering these questions will help identify the “gap” in our behavioral style that we can then bridge by using the three C’s: Clarity, Conviction, and Customization. Perhaps most interesting, Molinsky has discovered that many people who confront what they were avoiding come to realize that they actually enjoy it, and can even be good at it.
Really excited to have Andy share the story of his book with you all. Order your book here: https://www.amazon.com/Reach-Strategy-Outside-Challenge-Confidence/dp/0399574026
Catch our interview here or below: