How To Start a Successful Business And Take Your Startup from Idea to Empire With Colleen DeBaise

Today’s interview is with Colleen DeBaise. Colleen and I discuss all the stages involved in launching a startup in today’s world. Colleen DeBaise is a business journalist and author who has devoted the bulk of her career to covering entrepreneurship and small business issues. Currently a contributing editor at Inc., she has served as the small business editor of The Wall Street Journal and as an editor at Entrepreneur, BusinessWeek, and SmartMoney. She is also an entrepreneur herself. She has been has been interviewed on MSNBC, Fox Business News, CNBC, CBS, and NPR, is founder of the Hampton Bee, and is podcast host of The Story Exchange. Some of what we discuss are the following:

What things to consider when starting a business
The basics of the Lean Startup method
Why you should think like your customer
What to consider when forming a team

Resources Mentioned In The Podcast

Colleen DeBaise’s column on Inc.: https://www.inc.com/author/colleen-debaise
Podcast: https://thestoryexchange.org/podcast/
Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire (Inc. Magazine): https://www.amazon.com/Start-Successful-Business-Startup-Magazine-ebook/dp/B0728DSV1Q/

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About

Tayo Rockson

Tayo Rockson is the CEO and President of UYD Media, a media company that encourages people all over the world to use their difference to make a difference while celebrating diversity and educating others. He is an avid writer whose work can be seen on the Huffington Post, Among Worlds Magazine as well as Global Living Magazine. He is an authority on Third Culture Kids and assimilation into new cultures. He is the author of The Ultimate Guide To TCK Living and through his podcast and blog, he is heard and read by thousands of people in over 100 countries. He grew up in four different continents so he considers himself a citizen of the world. He has lived in Sweden, Burkina Faso, Nigeria, Vietnam and the United States and his goal is to ultimately leave the world a better place than it was before he came into it. Once he discovered that he was a Third Culture Kid (TCK) or someone who spent the formative part of his childhood years (0-18) outside of his parents' culture, he vowed to use his global identity to make an impact in the world. Feel free to connect with him on Twitter @TayoRockson where he is actively making new friends every day.