Today’s conversation is with Belinda Coker. Belinda is an entrepreneur that assists start-ups, entrepreneurs and existing companies negotiate production sourcing in China and Taiwan.
In 2004, she launched Envirosax, which eventually became the most renowned reusable bag globally. The brand was successful in Australia, Canada Europe, and the USA.
While she still designs and oversees manufacturing for Envirosax, she now runs Bellouco Consulting where she helps others negotiate the vast vortex of manufacturing in China. It pains her to see young companies, with positive, energetic people behind some great ideas, get unstuck with dealing with unscrupulous suppliers – some of them even losing everything before they get started.
She also does a lot of charitable work one of them being the Rescue Mission for Children in Chang Rai in Thailand?
We discuss her success with this company and some of the challenges that come with running a multinational company and what doing business in China is like.
Catch the interview here or below.